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ICO & Token Generation Audience Development Marketing

June 27, 2018

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ICO & Token Generation Audience Development Marketing

Source oneQube by Peter Bordes

360-degree audience development and marketing strategies are mission critical to get your brand above the noise as blockchain proliferation accelerates, and the number of companies looking to launch ICO’s and Tokens grows exponentially. 

Blockchain companies need customized, multifaceted programs, and the ability to execute simultaneously across all organic and paid channels in order to compete effectively for market share. We have developed a proprietary data-driven audience automation software stack for ICO and token generation event (TGE) marketing, and a team of audience architect specialists who are obsessed with developing powerful highly engaged audiences for our partners. Not just for their launch, but for the full life cycle from ICO/TGE launch to post-event to build brand awareness, platform adoption and visibility in their cryptocurrency and token markets.

The cryptocurrency space is becoming exponentially more competitive. In order to have a successful token launch, projects have to communicate their value proposition and connect to relevant audiences at scale. Having a technology partner that has the necessary tools and ability to identify, communicate and engage with token buyers significantly impacts our partner’s ability to deliver their message at the right time, right place and right method to their target market.

Launch a Successful ICO / TGE by leveraging our Audience Development and Engagement Platform

The blockchain space is in its nascent days and many of the marketing tactics deployed in other industries are not effective. The use of antiquated siloed mass marketing tactics are ineffective compared to the hub and spoke ecosystem approach developed by oneQube. For instance, when looking at any given ICO / TGE, a company cannot expect to effectively rank their keywords in a timely enough fashion to achieve the desired result. If they are not leveraging and syncing all channels simultaneously to accelerate their keyword ranking trajectory.

OneQube focuses on driving direct and measurable results for our partners. We use a combination of Organic Audience Development, Paid Social Media, Organic Community Management, Email Nurturing, Community Activation, Content and Social Amplification to drive interested parties to their website to learn more about their project and drive conversions.

Establishing trust and credibility within your community and potential users of the platform is key to a successful token generation event. Together with our clients, we put great effort into building trust with the audience. Creating a highly engaged passionate audience, and enabling our partners to harness the powerful collective network effect of that audience.

We leverage our network of thought leaders and add additional exposure through networking our partners with advisors and business development relationships to help our customers build their business, increase their visibility, reach their target token buyers and successfully convey their message.

oneQube ensures our clients build the reputation and awareness for their token to have the most successful project launch. As well as developing and executing a post-event marketing strategy to build their business and cryptocurrency markets.

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