TAP Coin: Decentralized blockchain-based advertising #TokenSale
The new world of blockchain-based advertising will create a major shift at the cross-section of advertising and the internet.
HOOCH, the number top drink-a-day app that has changed the game for bargoers from New York to Hong Kong with their free drink app, is about to shake up the hospitality industry again. Not basking for long in the success of their recently-released lifestyle experience program, HOOCH Black, this next development is also set to be a surefire success.
Their new project, TAP Coin, is due to be launched soon and it’s an innovative product, to say the least. TAP Coin is more than just HOOCH. While HOOCH Black has 100,000 hotels on the platform, with discounts of up to 60% off Expedia and hotels.com rates, TAP Coin will feature more than just this. HOOCH will be the first — and only one of dozens of apps on the TAP decentralized ad network. This means that while HOOCH currently has 200,000 subscribers, other apps will have tens of millions on the network. But there’s more- the advertising potential is phenomenal with a platform like TAP Coin. Due to its decentralized nature, the network is magnitudes more efficient than advertising on a centralized platform like Facebook, Instagram or Google AdWords.
Millions of users, hundreds of thousands of venues, massive discounts and a radically new advertising model, all based on blockchain - TAP Coin is the next household name app.
Not only does TAP Coin offer major discounts on hotels, drinks and entertainment experiences, it also uses the power of blockchain to empower consumers with their own data. This means that users now have the choice to allow advertisers to collect their data or not. If users allow their data to be used by advertisers, then they are rewarded with TAP, which they can then redeem on hotels and experiences (at already discounted prices).
In this way, TAP becomes a defacto loyalty currency, which does not discriminate according to origin of the loyalty points. It solves the old...
Google Shuts Down Its Crypto Ban Rumor Mill
Google is making a lot of headline news in the crypto space as of late, and there’s at least one area that deserves particular attention. It entails Google’s AdWords, which, as of this week, is called Google Ads. Since this name change, reports are surfacing that suggest Google’s anti-crypto stance doesn’t apply to this service.
It does.
Google slap
Google has taken several steps that observers see as the tech giant’s attempt to avoid the dark side of the crypto space. For example, this week it removed MetaMask—a browser-based Ethereum wallet—from the Google Chrome Web Store. The move sparked a panic inside of the community, and even MetaMask tried...
Facebook Ads Relaxes Ban on Cryptocurrency Advertising
Big news on the social media marketing front for cryptocurrency advertising
Facebook is easing its ban – sort of – on ads related to cryptocurrency.
The social media giant has launched a "cryptocurrency products and services onboarding request" form that will allow some companies to get their ads on the platform, according to a blog post published Tuesday.
Facebook, however, won't allow advertisements for initial coin offerings or binary options. The prohibition on these remains in effect months after Facebook first took action against crypto-ads in a move that was followed by similar actions by Twitter, Google and other major sites.
The request sheet shows that the social media company wants specifics on the kinds of services companies wishing to advertise offer. For example, Facebook asks whether companies have the relevant licenses in order to operate, or if they are a publicly-listed company. Facebook has also...
