PlayCip is a new fantasy sports ICO with a freemium model.
The PlayChip™ is brought to you by the team behind PlayUp and will be the exclusive gaming token of some of the world’s leading gaming operators with a combined user base of over 500,000 and an annual turnover exceeding US$430 million in 2018 alone – and we are just getting started.
Fantasy sports are now ubiquitous and every year more aspects of sports are being worked into the competitive oeuvre. For many players, the more complex the game, the better. But, for some more novice players, they just want an easy and user-friendly experience. Playup Limited is an Australian-based daily sports experience that is free to play but still rewards winners with prize money.
The company has amassed a following of over 500,000 users from 70 countries across 6 sports like basketball, football, hockey, cricket, and soccer. Playup will generate more than $200 million in turnover this year. Furthermore, Playup has enjoyed a lot of success in India. Already, PlayUp is one of the 10 most trafficked sports websites in India and ranked #1 in dwell time and #2 in bounce rate. The company has done exceedingly well in other emerging markets as well, so in order to continue their expansion, the company has launched an ICO with their ERC20 token, the PlayChip.
The PlayChip, built on the Ethereum blockchain, incentivizes fantasy sports and uses the “freemium” to “premium” model to build out their already growing user base. According to the company, PlayChips are distributed to our users in a process called activity-based ‘mining’ i.e. the PlayChips we…