Digital world

The new world of blockchain-based advertising will create a major shift at the cross-section of advertising and the internet.

HOOCH, the number top drink-a-day app that has changed the game for bargoers from New York to Hong Kong with their free drink app, is about to shake up the hospitality industry again. Not basking for long in the success of their recently-released lifestyle experience program, HOOCH Black, this next development is also set to be a surefire success.

Their new project, TAP Coin, is due to be launched soon and it’s an innovative product, to say the least. TAP Coin is more than just HOOCH. While HOOCH Black has 100,000 hotels on the platform, with discounts of up to 60% off Expedia and rates, TAP Coin will feature more than just this. HOOCH will be the first — and only one of dozens of apps on the TAP decentralized ad network. This means that while HOOCH currently has 200,000 subscribers, other apps will have tens of millions on the network. But there’s more- the advertising potential is phenomenal with a platform like TAP Coin. Due to its decentralized nature, the network is magnitudes more efficient than advertising on a centralized platform like Facebook, Instagram or Google AdWords.

Millions of users, hundreds of thousands of venues, massive discounts and a radically new advertising model, all based on blockchain – TAP Coin is the next household name app.

Not only does TAP Coin offer major discounts on hotels, drinks and entertainment experiences, it also uses the power of blockchain to empower consumers with their own data. This means that users now have the choice to allow advertisers to collect their data or not. If users allow their data to be used by advertisers, then they are rewarded with TAP, which they can then redeem on hotels and experiences (at already discounted prices).

In this way, TAP becomes a defacto loyalty currency, which does not discriminate according to origin of the loyalty points. It solves the old…