Let’s start with a simple question. What do you think your clients prefer to do: read a book or watch the movie?
Content creation is the king tool to attract traffic to a website. But what still seems to be unclear is that the king already has a queen: the video.The relationship between content and video has been forged little by little where it is more than obvious that the generation of content is increasingly maintaining a close relationship with video and this relationship is so popular for users that audiovisual material already accounts for 78% of the content that users consume weekly. This is something that ICOs cannot ignore.
Most of the successful projects that have been funded via ICOs have explanatory videos where they highlight the value proposition of their project, show interviews with their members and detail ways of using the platform and tokenomics. These descriptions are framed in a one-minute video like an ‘elevator pitch’, although videos of longer duration can also be made for users who want to delve into specific topics of the project.Video marketing advantages:
Easy to consume: watching a video does not require as much effort by the user, just a simple click and play. Video content is more entertaining than reading text and attracts the user’s attention for much longer.
Easy distribution: currently there are easily accessible channels…