We are thrilled to officially release our first "TradeBloq" module which is the first of its kind, and a critical part of the infrastructure needed for the digital asset markets to scale efficiently.

- Mainbloq offers best execution to sophisticated digital asset traders through their xSOR Smart Order Router which has direct, streaming connections to exchanges for the fastest and best execution.

- Their Smart Order Router is live and currently trading cryptocurrency for their clients.

- Each client receives a dedicated Smart Order Router to execute from.

- The Smart Order Router can be used stand-alone or can be integrated into other trading platforms via API.

Mainbloq launched their Streaming Smart Order Router for trading digital assets. The Router has direct market access via streaming connections to exchanges enabling the fastest execution. It executes cross-exchange trades for the best price with the click of one button.

"We've heard a lot of the other platforms talk about their plans to build a Smart Order Router," said CEO Peter Bordes, "but we are live today and know we have the best, most sophisticated technology. Our system is built by a team of Wall Street trading veterans looking to bring the sophistication of the street to digital assets."

"Not all smart order routers are created equal," said CIO Marc Deveaux, "The purpose of a Smart Order Router is best execution, so if you're using a third party servers and APIs you're already behind. We create direct, streaming connections to exchanges to snipe as quickly as possible. Our process for normalizing data is unparalleled."

Mainbloq's Smart Order Router currently has connections to over 100 exchanges and can trade over 30,000 currency pairs.

"This is just the beginning," said Peter Bordes. "We're building a best-in-class cloud-based modular platform joining data, tools, research, and insights for digital assets. It's time that crypto got more sophisticated."

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Mainbloq is a data, research, and technology company focusing on blockchain and digital assets. Their streaming Smart Order Router gives clients access to cross-exchange pools of liquidity with direct, streaming connections to exchanges for the fastest and best execution. Mainbloq offers a cloud-based modular platform, and suite of trading algorithms, the ability for clients to integrate their own algorithms, and consulting services to help client's execute on their trading strategies. Mainbloq is building the best-in-class platform for researching and trading digital assets. For more information visit purchase femara online.

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Today, crypto-currencies have become a worldwide phenomenon known to most people.

Banks, governments and many companies are aware of its importance. Industries from buy cheap femara online Fintech to logistics, and digital marketing are all trying to justify its importance their use of crypto-currencies, even if they are still a little geeky and misunderstood by most people, but banks, governments, and many businesses are aware of its importance as a global digital transformation layer.

What is cryptocurrency?

The term cryptocurrency refers to cryptology and currency of course. Here, the term crypto reminds us of the Greek word Kruptos which means hidden. Moreover, it is used in the prefix to designate hidden or little-known practices as in cryptozoology. Be careful however, cryptocurrency does not mean hidden currency! Transparency is what makes this system a rolling business, we will come back to it later. Here, we speak of crypto in the sense that the information relating to the holders of funds is not retained by any "governing entity". Nobody will remember your personal details.

What are cryptocurrencies for?

buy femara online uk are used as fiduciary money in general. They circulate for the payment of goods and services abroad according to the value which they are attributed. These values are of course predefined and are influenced by the popularity of cryptocurrency on the market. It should be known that cryptocurrencies that are losing popularity are also losing their value. The more cryptocurrency you have, the more you will be able to buy goods and services payable by this virtual currency. One YouTuber even experienced living with bitcoin cryptocurrency for 30 days and he kept his bet except in public transport.

So, Cryptocurrency allows you to pay your rent, food, clothes, and much more if you go to sellers or renters who use it as an official bargaining chip. If you travel to the US for example, you will be able to fully enjoy the bitcoins you've saved recently. Aside from that, cryptocurrencies are also put on sale. To get some, you will have to buy some.

However, it is possible to obtain it by other means, but so far it is the most adopted way in the world to have it. When you bought your cryptocurrency, you should always check the prices before spending them. Just to be vigilant, the best is to make sure you have real values before you do anything. Indeed, if you spend your virtual currencies when they lose in value you will be well disappointed. So, between buying and spending your cryptocurrency, you always have to be aware of trends.

There is no cryptocurrency without mining

For virtual currencies to circulate, they must be verified. A competent institution must be able to verify each transaction to attest to the reality of the value circulating. In a classic world, audits are done by banks and various financial institutions. If we want to withdraw money from our bank card for example, the bank will check our available balance before granting us the amount we ask to have. In the field of cryptocurrencies, verifications are done on the blockchain or block chains. In addition, the blockchain is a set of calculators that take note of all cryptocurrency transactions that have been made since the very beginning.

Whatever type of cryptocurrency we use, transactions will be recorded on the blockchain. In this network, each transaction forms a block and all transactions are visible to the general public. As the demand for computing power increases day by day, the blockchain must be supported by third-party computers. It can be you or me as anyone ready to lend the power of its processor to strengthen the system. Indeed, as all transactions are peer-to-peer exchanges must be followed closely by calculators.

This is where mining comes in. So people who are willing to mine to help the network register on a mining platform. Then, they will simply lend the computing power of their computer so that the cryptocurrency network can work. In mining, minors receive a percentage in cryptocurrency. Generally, the miners receive Ethereum but they can exchange them in bitcoin.

Why are cryptocurrencies so popular?

Cryptocurrencies began to invade the world of Internet users in 2013. Talking about bitcoin has become commonplace and winning Ethereum, ripple, Cardano, Bitcoin Cash and so on, has become normal. Of course, the trend is not yet global, but it is beginning to take over internationally. So, why are cryptocurrencies so fashionable? People who use cryptocurrency rely heavily on the value of each token (cryptocurrency unit) they use. But above all, cryptocurrencies are gaining value because they do not depend on any central bank in the world. Then, they greatly facilitate online payments because the exchanges are done with almost 0 fees.

Cryptocurrency is also fashionable because it cannot be counterfeited. Indeed, thanks to the blockchain and the different strategies of hashing, it is almost impossible to usurp the tokens. Moreover, as everything is virtual and not related to government organizations and institutions, there are no coins or notes to counterfeit.

Aside from this craze for values that do not depend on government, cryptocurrencies are also fashionable because they are very easy to transfer. Indeed, it only takes a few minutes to receive or issue tokens. Linked to this, costs are lower and ceilings are not defined. So, crypto coins are fashionable because they are easy to use, they can have great value and they are not conditioned by intermediaries. Everything is in the ease of manipulation of the values. It is a kind of international value that can be used more freely and in addition, is not taxable.

How to buy and trade cryptocurrencies?

To have cryptocurrency, nothing easier. Go to a sales site or broker to buy the cryptocurrency that interests you. Among the most well-known brokers are buy femara letrozole online, where can i buy femara-letrozole, buy femara australiawhere can i buy femara, can you buy femara online, and can i buy femara over the counter. When you buy cryptocurrency, the broker will take a commission, verify your identity, and deliver the token according to its price.

Cryptocurrency trading To invest in cryptocurrency, many people opt for trading. Trading cryptocurrency is an activity that is gaining more and more ground because it allows you to earn money very quickly. However, the price of each token can vary in seconds so it is very important to stay alert. Vigilance is the order of the day, so you should pay attention to the curves disclosed by the trading sites when you enter this field.

There are several cryptocurrency trading sites on the net. you just have to register to be active and start the investment with a minimum of funds ($ 1 can do the trick). If you want to trade cryptocurrency, train yourself first. You must acquire the basics and know the weak points and strengths of each token. Do not run away on Bitcoin. While it is prosperous but is not always advisable unless the day of trading is conducive.  It would be best to see YouTube tutorials, get in touch with regulars or just take classes. In short, find out a minimum to avoid unpleasant surprises. If you are lucky enough to be perfect self-taught and have affinities with the business world however, getting started on the job might be interesting.

In any case, cryptocurrency trading is like traditional trading. So, if you are an informed trader, you can also get started without worrying about training. Only, do the necessary to know the value of each token. Be shielded vis-à-vis knowledge. Take the time to read introductory pages of the most valuable tokens and even those with a definite future in the market.    

Training to understand and make money with cryptocurrencies

It is possible to train in cryptocurrency to know them better. Several sites dedicated to the field offer training dedicated to the tokens and the best ways to invest them. It is mainly about trading but you would have the best bases by registering on these sites. Even if you do not know anything about cryptocurrencies, you can, of course, register on these sites.

The advantage of integrating online communities that form is the ability to make applications faster. If you are not too interested in these communities, you can always train directly with the people advised. By registering with Crypto Revolution, for example, you will be able to find different reasons to invest in the cryptocurrencies. You will actually learn how the system works.  You will even be able to find the interest of investing in altcoin or rather altcoins.

Indeed, it is not just bitcoins on the market in terms of payment cryptocurrency. Altcoins or "alternative bitcoins" represent a growing value and you have to find out. Learn the different facets of all these tokens by forming yourself. This is the best advice you can get if you plan to put your money in the cryptocurrency.

How crypto-currencies have become so important

Few people know this, but crypto-currencies have emerged as a by-product of another invention. can you buy femara, the unknown inventor of Bitcoin, the first and ever-largest cryptocurrency, has never intended to invent a currency. His goal was to invent something; many people have failed to create digital currency before. The most important part of buy femara cheap was that he found a way to build a decentralized digital currency system. In the 1990s, there were many attempts to create digital money, but they all failed.

After seeing all centralized attempts fail, Satoshi tried to build a digital currency system without a central entity. Like a Peer-to-Peer network for file sharing. This decision gave birth to cryptocurrency. Satoshi found the missing coins to make digital cash. The reason is a bit technical and complex, but if you understand it, you'll know more about cryptocurrencies than most people.

So, let's try to make things as easy as possible. To make digital currency or cryptocurrency, you need a payment network with accounts, balances, and transactions. It's easy to understand. A major problem that every payment network has to solve is to avoid what is called the double expense: to prevent an entity from spending twice the same amount. Usually, this is done by a central server that keeps a balance register.

If network peers do not agree on a single balance, no matter how small, everything is compromised. They need an absolute consensus. Usually, you take, once again, a central authority to declare the correct status of the balances. But how to reach a consensus without a central authority? Nobody knew it until Satoshi came out of nowhere. In fact, nobody thought it was even possible. Satoshi proved it was. Its main innovation has been to reach a consensus without a central authority. Crypto-currencies are part of this solution - the component that has made the solution exciting, fascinating, and has helped it spread around the world.

Miners create money and confirm transactions

Let's look at the mechanism that governs crypto-currency databases. A cryptocurrency like Bitcoin consists of a network of peers. Each pair has a record of the complete history of all transactions and therefore the balance of each account. A transaction is a file that says "Bob gives X Bitcoin to Alice" and is signed by Bob's private key. This is basic public key cryptography, nothing special at all. After the signature, a transaction is broadcast on the network, sent from one peer to another. This is the basic p2p (peer-to-peer) technology. Nothing special, again. The transaction is known almost immediately by the entire network. But it is only after a certain time that it is confirmed.

Confirmation is a critical concept for crypto-currencies. One could say that crypto-currencies are essentially a question of confirmation. As long as a transaction is not confirmed, it is pending and may be counterfeit. When a transaction is confirmed, it is engraved in stone. It is no longer falsifiable, it can not be reversed, it is part of an immutable record of historical transactions: the so-called blockchain.

Only minors can confirm transactions. It's their job in a cryptocurrency network. They take the transactions, mark them as legitimate and broadcast them in the network. After a transaction is confirmed by a minor, each node must add it to its database. She is now part of the blockchain. For this work, minors are rewarded with a token of cryptocurrency, for example with Bitcoins. Since the activity of the minor is the most important part of the cryptocurrency system, we should dwell there for a moment and take a closer look.

What are cryptocurrency miners doing concretely?

In principle, everyone can be minor. Since a decentralized network does not have the power to delegate this task, a cryptocurrency needs a mechanism to prevent a dominant party from abusing it. Imagine that someone creates thousands of peers and spreads fake transactions. The system would disorganize immediately.

Thus, Satoshi has established the rule that miners need to invest some of the work of their computers to qualify for this task. In fact, they have to find a hash - a product of a cryptographic function - that connects the new block to its predecessor. This is called Proof-of-Work. For Bitcoin, it is based on the SHA 256 Hash algorithm.

You do not need to understand the details of SHA 256. It is only important that you know that it is the basis of a cryptological puzzle that miners compete to solve. After finding a solution, a minor can build a block and add it to the blockchain. As an incentive, he has the right to add a transaction called "coinbase" which gives him a specific number of Bitcoins. This is the only way to create valid Bitcoins. Bitcoins can only be created if minors solve a cryptographic puzzle. Since the difficulty of this puzzle increases the power level of the computer that the miner has to provide, there is only a specific amount of cryptocurrency token that can be created in a given amount of time. This is part of the consensus that no network peer can transgress.

Revolutionary properties of crypto-currencies

If you think about it, Bitcoin, as a decentralized network of peers that maintain a consensus on accounts and balances, is more of a currency than the numbers you see in your bank account. What are these numbers more than database entries - a database that can be edited by people you do not see and by rules you do not know? Basically, crypto-currencies are token entries in decentralized consensus databases.

They are called CRYPTO currencies because the consensus maintenance process is secured by strong cryptography. Crypto-currencies are built on cryptography. They are not guaranteed by people or by trust, but by mathematics. An asteroid is more likely to fall on your house than a bitcoin address is compromised. To describe the properties of crypto-currencies, we have to separate the transactional and monetary properties. Although most crypto-currencies share a set of common properties, they are not engraved in stone.

Transactional properties Irreversible: After confirmation, a transaction cannot be canceled. Per person, and nobody means nobody. Neither you, nor your bank, nor the President of the United States, nor Satoshi, nor your minor. Nobody. If you send money, you send it. Nobody can help you, if you sent your funds to a scammer or if a hacker stole them from your computer. There is no safety net.

Pseudo-Anonymous: Neither transactions nor accounts are linked to real-world identities. You receive Bitcoins on so-called addresses, which are strings of about thirty characters that seem random. Although it is generally possible to analyze the flow of transactions, it is not necessarily possible to relate the real identity of users to these addresses.

Fast and global: Transactions are spread almost instantly across the network and confirmed in minutes. Because they occur in a global network of computers, they are completely indifferent to your physical location. It does not matter if I send Bitcoin to my neighbor or someone on the other side of the world.

Secure: Cryptocurrency funds are locked in a public key cryptography system. Only the owner of the private key can send cryptocurrency. Strong cryptography and the magic of large numbers makes it impossible to break this pattern. A Bitcoin address is safer than Fort Knox.

Without permission: You do not need to ask anyone to use cryptocurrency. This is the only software that everyone can download for free. After installing it, you can receive and send Bitcoins or other crypto-currencies. Nobody can stop you. There is no guard.

Cryptocurrencies: the dawn of a new economy Due mainly to their revolutionary properties, crypto-currencies have become a success. Their inventor, Satoshi Nakamoto, did not venture to dream of it. While all other attempts to create a digital currency system did not attract a critical mass of users, Bitcoin had something that provoked enthusiasm and fascination. Sometimes it's more like religion than technology. Cryptocurrencies are digital gold. A healthy currency and free from political influence. Money that promises to preserve and increase its value over time. Cryptocurrencies are also a fast and convenient means of payment with a global reach, and they are sufficiently private and anonymous to serve as a means of payment for black markets and other illegal economic activity.

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Bitcoin - The first cryptocurrency. The one and only, the first and most famous cryptocurrency. buy femara online canada serves as a digital gold standard throughout the cryptocurrency industry. It is used as a means of global payment and is de facto the currency of cybercrime such as darknet markets or ransomware.

Ethereum - The reference cryptocurrency. The concept of young Vitalik Buterin rose to second place in the cryptocurrency hierarchy. Unlike Bitcoin, its blockchain not only validates a set of accounts and balances but also so-called states. This means that buy generic femara can not only process transactions, but also complex contracts and programs. This flexibility makes Ethereum the perfect instrument for blockchain application. But that has a cost. After the hack of the DAO - a smart Ethereum-based contract - the developers decided to make a solid fork without consensus, which resulted in the emergence of Ethereum Classic. In addition to that, there are several Ethereum clones, and Ethereum itself is a host of several Tokens like DigixDAO and Augur. This makes Ethereum a family of crypto-currencies rather than a single currency.

Ripple - A cryptocurrency for finance. Perhaps the least popular - or most hated - project in the cryptocurrency community is Ripple. While how to buy femara has a native cryptocurrency - XRP - it's more of a network for dealing with IOUs than cryptocurrency itself. XRP, the currency, is not used to store and exchange value, but rather to protect the network against spam. Banks, however, seem to like Ripple. In any case, they are adopting the system at an increasing pace.

Litecoin - A lighter cryptocurrency. buy femara in uk was one of the first crypto-currencies after Bitcoin and was labeled as silver compared to digital gold bitcoin. Faster than Bitcoin, with a larger amount of token and a new mining algorithm, Litecoin was a true innovation, perfectly suited to be the smallest brother of bitcoin. "It has facilitated the emergence of several other crypto-currencies that have used its code base but made it even lighter." Examples are Dogecoin or Feathercoin. While Litecoin failed to find a real use case and lost its second place after Bitcoin, it is still actively developed and exchanged and is stored as a backup in case Bitcoin fails.

Monero - An anonymous cryptocurrency. buy femara in canada is the most important example of the cryptonite algorithm. This algorithm was invented to add the missing privacy features to Bitcoin. If you use Bitcoin, every transaction is documented in the blockchain and the transaction trace can be tracked. With the introduction of a concept called ring signature, the cryptonite algorithm has been able to break out of this path.In addition to these, there are hundreds of crypto-currencies of several families. Most of them are nothing more than attempts to reach investors and make quick money, but many promise playgrounds to test innovations in cryptocurrency technology.

What is the future of cryptocurrency? The cryptocurrency market is fast and wild. Almost every day, new crypto-currencies appear, old ones die, first-time adopters get richer and investors lose money. Every cryptocurrency comes with a promise, most of the time a great story to change the world.

Few survive the first few months, and most are pushed and abandoned immediately by speculators and live like zombie coins until the last of the holders loses hope of seeing a return on his investment. The markets are dirty. But that does not change the fact that crypto-currencies are here to stay - and here to change the world. It's already happening. People around the world are buying Bitcoin to protect themselves against the devaluation of their national currency. Especially in Asia, a live market for Bitcoin remittances has emerged, and Bitcoins using darknets of cybercrime are flourishing.

More and more companies are discovering the power of smart contracts or tokens on Ethereum, the first real application of blockchain technologies. The revolution is already underway. Institutional investors are starting to buy cryptocurrencies. Banks and governments are realizing that this invention has the potential to make them lose control. Crypto-currencies change the world. Step by step. You can both sit beside and watch - or you can be part of the story being worked on.

How to effectively anticipate the price of bitcoin? 

Let's discuss some effective ways to predict the price of bitcoin for day trading. There are basically two methods for forecasting bitcoin prices using.

  • buy femara in australia - a method of valuing a security that entails attempting to measure its intrinsic value by examining related economic, financial and other qualitative and quantitative factors.
  • buy femara online - a trading discipline employed to evaluate investments and identify trading opportunities by analyzing statistical trends gathered from trading activity, such as price movement and volume.

In conclusion

Cryptocurrency is a very broad subject, but more or less easy to understand. Cryptocurrency is being used little by little in today's society.  If major financial institutions fear the rise of these virtual values, we must place some confidence in the practice. In addition, cryptocurrencies can be converted into currency according to their nature. So, they are another way to make sure investments.  Only, there is no point in rushing. It is necessary to take the time to get information and training because the area can be quite delicate as the value of the tokens varies from minute to minute.


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The power of smart order routing infrastructure on the cryptocurrency markets is exponential... and necessary.

Hydraulic Fracturing, also known as fracking, is a process where a pressurized liquid is injected into rocks forming tiny fractures to allow petroleum and natural gas to flow freely in order to extract it. There is debate over its impact on the environment, but there is no doubt it has revolutionized global energy. Fracking has created the ability to extract oil and gas where it was not possible before—it has literally created more liquidity in energy. Smart Order Routing can do the same for digital assets.

Traders looking to buy and sell cryptocurrencies at the best price need to traverse dozens of exchanges and chip away their position with no guarantee that they’re getting the best price at the moment they execute their trades. There is a better way.

At Mainbloq we’ve integrated a Streaming Smart Order Router into our where to buy femara letrozole execution management system that solves these problems. With the press of one button trades are executed across multiple exchanges to ensure the best price. Our SOR has direct, streaming connections to all of the major exchanges ensuring trades are executed faster than anyone else. Smart order routing reduces slippage since all trades executed near simultaneously, the market making bots don't have time to widen the spreads when they spot a large trade.

Before fracking, oil and natural gas could only be extracted from large, easily accessible wells. Fracking recalibrated the economics of extracting energy from smaller, less accessible sources. The same applied to digital assets—it wasn’t feasible for sophisticated traders to efficiently make large trades—that changes today. Our Smart Order Router gives traders the ability to press one button and extract slices of liquidity across dozens of exchanges and currency pairs, at the best price.

Smart Order Routing is just one small piece of what we’re creating at MainBloq. We’re building a best-in-class cloud-based modular platform joining data, tools, research, and insights for digital assets. It’s time that cryptocurrency got more sophisticated.

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The cryptocurrency industry has given birth to a whole host of interesting and useful technologies. One such technology that is making a huge difference in many industries is the blockchain technology.

This type of technology facilitates online transactions and it could potentially revolutionize the way that the buy femara usa. This article and infographic look at what the blockchain technology is and how it is causing disruptions in various industries.   

What Is The Blockchain Technology?

Blockchain technology can be used as an online transaction facilitation. This technology uses a public ledger to record transactional data, and the process is sent through a peer-to-peer network. The transactions are encrypted and there are no centralized control or middlemen.

Basically, a blockchain transaction is conducted in the following way. The instigating party sends a transaction request through the peer-to-peer network. This transaction request is authenticated on the blockchain public ledger and added to it as a new block of data. This data is then passed through the peer-to-peer network to the recipient and finalized.

The following facts are some of the benefits of blockchain based transactions:

- The decentralized nature means no central control

- The lack of a middleman means lower transaction fees

- Encryption means greater security

- The peer-to-peer network means faster transactions

As you can see, blockchain offers many benefits. Generally, blockchain based transactions are faster, cheaper, and more secure than traditional online transaction methods.    

What Industries Are Already Using The Blockchain Technology?

Currently, the most widespread use of blockchain technology is the authentication of cryptocurrency transactions. This is essentially what makes cryptocurrencies possible, so any person that participates in crypto coin trades, gambles at an how to order femara or even uses Bitcoin to pay products and services is directly dependent on blockchain tech. Whilst this technology is still in its infancy, it has already progressed hugely and many industries are actually experimenting with it in some interesting ways.

Possibly one of the most interesting implementations of the technology is what the government of Sierra Leone has actually this year. It held a blockchain based elections, which created the first-ever public vote that couldn’t be refuted or disputed. Due to the blockchain public ledger, each vote is recorded and there is irrefutable proof of its creation and content.

Blockchain technology is also being used in the energy supply industry, charitable organizations, cloud technologies, and even supply chain management, to name a few examples. As this type of technology develops and becomes widely accepted, we should only see an increase in its usage.

Furthermore, we should see a greater variety of different uses for the blockchain technology. It is clear that the financial industry must pay heed to it, as it could supersede traditional online payment methods in the future.

The cheap generic femara below provides additional information about this type of technology:  

 


IBM Debuts 'Blockchain World Wire' Payments System Powered by Stellar

Every quarter we are seeing more Fortune 500 companies making headway into the blockchain with patents and beta testing.

IBM is taking its long-in-the-works blockchain-based payment system out of beta, with the launch of a new product called Blockchain World Wire.

Aimed at institutions and harnessing the stellar blockchain network, Big Blue says its new financial rail "can simultaneously clear and settle cross-border payments in near real-time."

Similar to other blockchain-based payment networks such as Ripple, World Wire attempts to do away with banking intermediaries that add complexity and cost to the traditional international payments systems.

According to a document provided by IBM, the product works by substituting the banking intermediaries normally needed for cross-border payments with digital assets sent over a distributed network.

The company says on its website:

"Two financial institutions transacting together agree to use a stable coin, central bank digital currency or other digital asset as the bridge asset between any two fiat currencies. The digital asset facilitates the trade and supplies important settlement instructions."

Effectively, using World Wire APIs plugged into banks' existing systems, fiat currency is exchanged into a digital asset at bank A. It is then transmitted to bank B, where it is converted into a second fiat currency. "All transaction details are...


CAHrenheit and the Cars of China

CAHrenheit, an enterprise backed by some of the heavy hitters of China’s ride-sharing ecosystem, looks to use blockchains to shake up the market for buying and selling second hand cars.

At the heart of the business case they make there say they’ll offer a decentralized system of listing, ratings, and review based on real transactions, verified by blockchain. This could be coupled with Internet of Things devices that could be installed in cars providing real-time performance and condition data. These devices could also do the system’s mining, growing the supply of tokens.

An analyst at Hacked cautions against too much enthusiasm, saying that CAHrenheit “is in a very preliminary stage with no working product, barely defined token economy, no concrete details on token sale, etc.”

Still, the idea is intriguing. On the one hand, used car dealers will benefit from participation by “better customer acquisition and retention by establishing a trustworthy presence … or using CAH tokens for targeted promotional campaigns.” On the other hand, buyers benefit by a reduction in the asymmetry of information that has so characterized the automotive aftermarket since around the time horse-drawn carriages went out of style.

 


Etheremon Moves to Zilliqa

Etheremon, a game that brings Pokemon-style creatures to life through the Ethereum blockchain, is moving at least part of its operations to Zilliqa, a DApp platform, out of frustration with Ethereum’s scalability issues.

For the uninitiated, Pokemon is a huge Japan-based media franchise built around fictional creatures (of more than 800 species) that the human players of the game capture and train for fights.

Ethereum is still the dominant platform for decentralized gaming, with a great ecosystem of developers and community members. And at least for the immediate future, Etheremon progress and assets will remain, so to speak, on the Mothership. But the battles among the monsters will take place on Zilliqa, which will make them cheaper and faster.  

Ethereum, scalability, and gaming … this combination has worried some observers since the CryptoKitties mania of November -- December 2017. On December 5, Ethereum reported that there had been a sixfold increase in the pending transactions on its chain since Axiom Zen had begun releasing its “kitties,” just a week before.


Tutellus (TUT) Gets Beyond Halfway There: ICO

Tutellus, the largest educational platform in the Spanish-speaking world, and a decentralized and tokenized educational platform at that, is in the midst of its ICO. It’s looking for $40 million and has this far raised roughly $22 million.

The ICO token price is one nickel (US$0.05) per TUT.

Tutellus has a fascinating approach. The best students may study for free and, in fact, may earn money through tokens. Students who finish a course get “smart TUT” (STUT) tokens based on the value of their submissions of projects and related works, their participation in evaluations of other students, their participation in tutorials with other students, etc. STUT tokens themselves will not be directly tradeable outside the Tutellus system, but up to half of them may be converted to TUT, which in turn will be tradeable into other cryptos or fiat currencies.

Employers are also brought into the system, which is designed to help them “find the perfect fit for a position or contract,” as the TUT white paper says. Employers may buy access to the profiles of students by buying TUTs, in the process, they’ll help fund the whole ecosystem.


The Intercontinental Exchange

The Intercontinental Exchange, the parent corporation of the New York Stock Exchange, has announced a new platform, Bakkt, which will list a physically settled one day bitcoin futures product.

ICE will serve as the custodian for all assets stored on the Bakkt platform, in the expectation that institutional investors (pension funds, endowments, insurers) will be less hesitant, given this unimpeachable custodianship, to place a bet on an asset class of which they otherwise might still be wary.

This could be a very big step in the mainstreaming of Bitcoin. Bakkt will “seek to develop open technology to connect existing market and merchant infrastructure to the blockchain.”

Kelly Loeffler, the CEO of Bakkt, has been the chief communications officer of ICE for 18 years, and before that -- at the turn of the millennium -- she was an equity research associate at William Blair.


Varanida: the Monitor Lizard of Internet Ads

The term “Varanida” comes from the official scientific designation for a monitor lizard,  the Varanidae. This genus got the less formal name “monitor” due to the way in which such lizards will sometimes rear themselves up on their front legs to get a good look around, to monitor their environment, as the little fellow in the Varanida logo seems to be doing.

The omnivorous appetite of these creatures has given them a reputation for cleaning out mangroves and fields. Thus, they are a suitable mascot for a technology designed to clean out the messy internet marketing ecosystem.  

Accordingly, in this newly announced project, Varanida, a company based in France, promotes a Verified Ad Program (VAD) in an effort to redefine internet marketing, using blockchains for their decentralization, fraud-resistance, and transparency.

The User Interface

Varanida has developed an add-in or extension for Google Chrome and Mozilla Firefox browsers. The extension will allow the internet user, including one with no technical sophistication, to block irritating internet ads, as detailed in their White Paper.

That idea isn’t very surprising, there are lots of ad blockers out there. What is more important, the user of Varanida’s extension, in blocking ads for him/herself, is helping to block them for a broader network of users as well (which might be a satisfying fact in itself) and is earning tokens with real near-term uses. We’ll get back to those points soon enough below.

Enthusiastic Founders

The CEO, and one of the founders of Varanida, is Anji Ismaïl, a blockchain enthusiasts who advises on a number of blockchainprojects, and who has created a cryptocurrency mining operation.

Varanida is a new expression of Ismaïl’s established interest in internet marketing. He is also the co-founder of DOZ.com, which he once described to Venturebeat as “the Uber of marketing campaigns.” The idea behind it was that a website owner should be able to order up a marketing campaign remotely, from the cloud so to speak, from marketers who (like Uber’s drivers) are paid per task.

The restructuring of Varanida has a much broader scope and purpose than that of DOZ but it is in the same line of progress. And one of Ismaïl’s co-founders is Faouzi El Yagoubi (also a co-founder of DOZ). The other is Thomas Schmider.

El Yagoubi is the chief technology officer, Schmider (whose resume includes the co-founding of Infogrames, the company that in due course purchased Atari) is the chief operating officer.

Yagoubi recently contributed a thoughtful piece to Medium about blockchains, decentralization, and encryption, one which helps make the thinking at Varanida transparent. He said that decentralization has many benefits, but there are some processes that just can’t be accomplished “the way we need them to be” without centralization. He wrote that Varanida’s real-time billing system will need to handle “real-time workloads and still provide a high level of fault tolerance” so the management group is “considering a hybrid approach, with a centralized computer system, and a decentralized ordered-hash storage system” to provide “the best of both worlds.”  

Other Members of the Team

The other members of the managerial team include three distinguished software engineers: Pierre Antoine Meley, Mickael Crozes, and Marc Vicenti.

Meley has an electronics, information tech, and signal processing background. Crozes, who has a masters in computer science from SUPINFO International University, comes to Varanida with a lot of technical infrastructure experience at Amazon.com. Vicenti has a background in artificial intelligence and signed his first transaction with the Bitcoin Mainnet in 2012.

Also on board: Mathieu Sibille, senior vice president of business development (with experience in APAC, EMEA, and eastern Europe) and Jon Lord, senior ad tech consultant, who managed international sales and account teams at TradeDoubler and, more recently, worked at Criteo, a company that provides personalized online display advertisements.  

Media Savvy Advisors

Varanida’s line-up of early investors and advisors displays a valuable range of backgrounds and new/social media savvy.

These advisors include, for example, Joel Comm, the bestselling author of The AdSense Code (2006) and Twitter Power (2009).

Also: Jean Christophe Conti is in. Formerly he was VP and head of the partnerships group at Yahoo where he was in charge of all partnerships, both desktop and mobile, in EMEA for: the Yahoo Display Ad Network, Yahoo Search Affiliate Network; and Right Media Platform & Exchange. of Sales for the Publishers Business Unit EMEA at AppNexus. More recently, Conti has been VP of Sales for publishers business unit, EMEA, at AppNexus.

Further, there’s Thomas Hessler, an early blockchain enthusiast and a co-founder of former CEO of Zanox, which under his leadership grew to become a global market leader in performance based online marketing until, in 2007, it was acquired by two media giants Axel Springer (Germany) and PubliGroupe (Switzerland).

We’ll mention just one more name from this field: Frédéric Montagnon is an early investor in and advisor to Varanida. Its white paper describes him as “a very active angel investor in various technology sectors.” He launched both Secret Media (an ad blocker monetization company) and Legolas Exchange (a decentralized crypto-exchange). This January Legolas raised more than $35M through its ICO in January 2018.  

Montagnon recently predicted, to a reporter for a magazine that reports on the luxury industry: “Really soon everybody will be using blockchain technology in their daily lives without even noticing it the same way you use the Web without a deep understanding of how TCP-IP or HTTP works." [The point of the story was that blockchain would reduce the counterfeiting of luxury brand name goods.]

Users, Marketers, Publishers

How Varanida benefits to Publishers

But let us return to what these individuals, combined in the persona of a lizard, are up to. The Varanida white paper looks at a number of the problems that now attend internet advertising from three different points of view: that of the users, the advertisers, and the publishers of internet content.

Most users surveyed (91%) agree that ads have become even more intrusive than they were just two or three years ago. Users don’t necessarily believe that ads are bad, but the clutter of ads makes it difficult to distinguish which ones might actually be offering something valuable.   Also, users are concerned that they’ve lost control over how their personal data is employed once it is ‘out there’ on the net. Indeed, most users (86%) say they have taken steps to remove digital footprints because they don’t like being targeted and pursued by the demographic characteristics and interests they have displayed.

How Varanida benefits to Advertisers

From the point of view of the advertisers, of course, “banner blindness,” the condition in which users have learned to ignore ads and focus on content, is undesirable. Marketers want their ads to reach people, and not merely to be there on the screen. The average click-through rate for a banner ad is now around 0.05%, which is enough to make one nostalgic for the ‘90s and grunge rock.

From a publishers’ point of view, too, the system is broken. Two fifths of publishers report that their ad revenues are now static or declining. They face a problem of scaling. Only a small number of publishers have the technical capabilities or the audience size necessary to serve the needs of the large advertising clients. The advertisers know this and are increasingly avoiding the small and even medium sized publishers. So even though more money than ever before gets spent on digital advertising -- if a publisher isn’t Google or Facebook, it probably isn’t getting much of it.

Meanwhile, younger users (the most desired eyeballs in the system) have caught on to the availability of ad blockers, which the Varanida white paper calls “the publishers’ nightmare.” Ad blockers now on the market don’t give users a lot of control, they aren’t customized to let users view what they would regard as useful advertising while blocking the rest.

For the reasons mentioned here, and others, it is clear to the people driving Varanida that internet advertising will have to change. Their goal is to mold that change.

How the Lizard will Work

The underlying idea is that Varanida will but itself in the center of this triangle of dissatisfied parties: users, marketers, and publishers. Users will agree to look at high-quality advertising, and will receive VAD tokens when they do. So the users win.

Advertisers and publishers will each pay a network fee. But they also win, because the new system will solve their problems as discussed above. Publishers -- except presumably for Facebook and Google, which might both want to preserve their unique status under the present system -- win by paying a fair value price for their advertising and preserving their engagement with the audience. The advertisers win by getting a fair and transparent advertising network.

Blockchain technology is the key is achieving all this. As the white paper says, the prototype will work through the Ethereum Network, which the managing team considers the best network available at this stage in the development cycle for blockchain technology. But they will be developing their own blockchain at the same time. They have several solutions to achieving that goal under consideration, and they will be “communicating our test results as well as our final decision” on the basis of the Varanida Blockchain.

However the particulars are ironed out, the idea is to deploy “a crowdsourced advertising validation through the validation by users of the quality of the advertising.” This will be a fraud-proof system, allowing for trust within the triangle of parties just described.

The network fees will be a minute portion of advertising spend. Publishers will be earning more money from the ads they show than at present, because getting onto the Varanida network will mean cutting out the middlemen.

As noted above, the prototype phase involves the VAD token, an ERC-20 token on the Ethereum Blockchain. Users will agree to view ads, and will decide to block certain of the ads, those they deem low quality, from the network. Every time a user blocks an ad, he or she is to be rewarded with a token. Thus, they will be contributing to a list of blocked ads and advertising scripts stored on the blockchain.

Data and Tokens

Users also own their own data. They can agree to share their personal data in encrypted form and thus help guide the network’s advertisers. For this, too, they will re rewarded with tokens. Further, how much data they will share will allow a choice with various levels, rather than “all” or “nothing.”

The network will develop various uses where the VAD earned in this way can be spent. As an important example, users will be able to transfer VAD to publishers and content creators. Varanida envisions content creators welcoming this sort of payment as a measure of independence from direct ad revenue correlated to “clicks.” If so, then content creators will be incentivized toward creating better content rather than “clickbait.”

Over time, too, VAD tokens will become tradeable for other cryptocurrencies, and for fiat currency.

Publishers will also earn VAD tokens based on an auction to take place on a Real Time Bidding platform, so anything they receive from users as described above will be in the nature of a “tip” for reward-worthy content.

Publishers, in turn, will be in a position to offer VAD tokens as incentive for comments on articles, for sharing on social media, or for contributing additional content.

Timeline of the Token Sale

2018

June 26, End of Round 0. Private re-sales had offered 50% discount on tokens. In terms of ratio to bitcoin this meant 0.00000570 BTC/VAD. The result was the sale of 1.46% of the total token supply.

June 27, Round 1, an invite-only round, [though the interested are invited to request an invite] begins. The minimum contribution for this round is 3 BTC, or 30 ETH, and the target is to sell 30.15% of the new tokens. They’re selling at a 30% discount, or 0.00000900 BTC/VAD. Click here to request an invite. 

August 15, Round 2, sales open to the public, begin. The public of course is subject to know-your-customer rules. The discount is down to 10%, and the target is the sale of 20.10% of the tokens.

September 15, Round 3, also open to the public. No discount. There is no fixed date for the end of Round 3. Varanida expects to sell a total of 67% of its tokens in these rounds. As to the remaining 33% of the tokens, their distribution shall be as indicated in this graph.

What the VAD is Not

The token sale announcement issued at the start of Round 1 cautioned that a VAD is not any of the following:

  • is not a financial instrument, within the meaning of EU Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 relating to markets in financial instruments,
  • is not proof of ownership or a right of control It does not confer any right on any asset or share in Varanida,
  • is not an electronic currency within the meaning of EU Directive 2009/110/EC of the European Parliament and of the Council of 16 September 2009 relating to access to and pursuit of the business of electronic currency institutions,
  • does not qualify as a payment service within the meaning of EU Directive (2007/64/EC) of 13 November 2007 relating to payment services in the internal market, nor within the meaning of the (EU) Directive relating to payment services 2 (DSP 2) N° 2015/2366 of the European Parliament and of the Council of 25 November 2015.

VAD is, rather, “a cryptographic token used to run the Varanida Protocol, unregulated, digital asset, issued and controlled by its developers, and used and accepted only by the members of a given community.”

Varanida’s Competition

Since the troubles associated with internet advertising are not secret, it is unsurprising that there have been and still are other projects aimed at addressing those troubles, Further, some of those other projects, like Varanida, employ blockchain technology. We’ll focus here precisely on those, the more direct, competitors.

AdEx, ADX, for example, is a blockchain based ad exchange, created with the expectation that decentralized apps (Dapps) would be build on top of the exchange.

Basic Attention, BAT, is the token associated with Brave, an open source browser blocking ads and trackers. BAT includes a ledger system that anonymously tracks user attention to reward publishers.

But Varanida is importantly different. Both ADX and BAT have centralized the ad blocking function.  Advertisers understandably dislike centralized blocking, which they believe essentially involves holding their work for ransom. But Varanida wants to bring the advertisers on board as part of its three-sided system, and to this end Varanida’s system is transparent and decentralized with regard to its ad blocking. Advertisers can buy in, in the belief they’re getting a fair shake and that they can learn and benefit from the feedback they receive through the network.

Also, the Varanida system includes a reputation management feature that is not matched by ADX or BAT. The Varanida platform will “introduce a specific score presented in the form of VADkarma.” Advertisers will build up their VADkarma by proposing high quality ads. Publishers will build up theirs by displaying those ads on websites that meet Varanida’s guidelines on quality, Users, too, will have a VADkarma score, to which they will add as they rate both ads and the quality of websites.

For users, the direction of the score will move only upward, there will be no mechanism by which a user’s score can drop. But for publishers and advertisers, loss of VADkarma will be possible. The idea is to deter the creation or placement of spam.

A Little Jargon

With regard to reputation management, the white paper observes that it involves “a crowdsourcing task with boolean choices.”

Some readers might not be familiar with the phrase “boolean choices,” so here is a very brief tutorial. Boolean algebra is the branch of algebra in which the values of variables are “true” or “false,” usually represented as 1 and 0. The operations of Boolean algebra are AND, OR, and NOT. Thus, George Boole, writing in the 1840s, unwittingly laid the groundwork for the formal description of the operations of a digital computer.

Boolean choice here simply means that users reacting to an ad are doing something binary: thumb up or thumb down on the ad. These binary choices are then aggregated so that there is a binary choice at another level: the ad is either deemed approved or rejected. After the process is complete for a particular ad, that advertiser’s reputational score is either increased or decreased.

A Final Thought

The white paper might have been more forthcoming about the competitive challenges that Varanida will face. For example, Papyrus (PPY), a scalable blockchain protocol with many of the same expressed aims as VAD, seems a closer kin than ADX or BAT. Yet, although PPY is mentioned in the blockchain, it is only just barely mentioned, with a specific opinion, much less a cogent distinction. It would have been a suitable matter for further comment.

Nonetheless, the bottom line is that VAD enters the market to use blockchain technology to fill a need, straightening out the mess that is internet marketing in the later part of the second decade of the 21st century. The mess is real, and the arrow aimed at it seems the right one. The market for those arrows may be large enough to accommodate a number of archers.

 

Be sure to follow Varanida on social

Telegram: https://t.me/varanida

Twitter: https://twitter.com/Varanida_VAD

Facebook: https://www.facebook.com/varanidaVAD

Reddit: https://www.reddit.com/r/Varanida/

Discord: https://discordapp.com/invite/7CjdaXC

Download the app: https://www.varanida.com/download/